Our History

For Safe Kids Card, Inc. CEO Jeremiah Hutchins, it all began in the summer of 2002. He was already in business with a partner selling digital business cards using the same technology as what is now known as the My Family CD. While driving, Hutchins listened to AM radio and the airwaves were filled with talk surrounding a high-profile trial of a man involved in the kidnapping of a 7-year-old girl in San Diego. All of the people discussing this topic on the radio shows felt if there was a better picture of the girl or if she only had better identification maybe it would have helped. Maybe she could have been saved sooner.

Realizing the many shortcomings of various forms of child identification, Hutchins began working with a software engineer who developed the initial technology that took advantage of the mini CD format. Hutchins started pitching the product to day care centers, was met with an enthusiastic response, and the Safe Kids Card™ was launched. Since opening, their franchisees and distributors have produced over 1,000,000 CD’s for children nationally and internationally.